Visual+Literacy

Desiree Davidson Visual Literacy EDT - 3010-003 Dr. Hsin -Te Yeh

This Visual shows that Americans are over-proteined, or that Americans eat too much meat. This visual follows the PAT model. It uses perception, actions like contrasts, and tools like shape and color to tell the person looking at the visual information. It is an effective visual because it uses this model.The visual uses figure foreground by having pictures over lap the table creating the effect that the visuals are on top off the table. This makes them stand out more. This also shows the gestalts contiguity and proximity, because placing the pictures over the table and around it visually draws the eye to the center of the image, which is where the written information is in the table. This use of space shows the perception – hierarchy because the information and visuals have been laid out in a way that is in an order. It is not completely linear but it uses depth and shape. This allows the eye to read it from left to right and draws the eye to the center because it is set up in a spaciously pleasing way. The visual also uses contrast in color, and it uses repletion in the table, pictures and placement. The words, or type, are all aligned in the center of the table and this shows repetition too. Also the text is in the same font.

The only thing not visually pleasing is the text in the blue and orange boxes take up more space then the text in the purple and green boxes. This is of set by placing the orange and blue boxes with more text the out sides and the purple and green boxes with less text in the center. This uses space, shape, depth, proximity, foreground, color, type, and contiguity. The whole thing shifts slightly to the right because of this and bugs me, but I only noticed that after staring at this visual for the last three days. Overall it is a good visual because it follows the PAT model of perception, action, and tools to effectively convey information. It could be more detailed and give more reasons why Americans eat to much protein but it is affective. Also overprotiened is not a word but could be seen as a visual like Toyz R Us. It conveys a concept by combing words/letters to make a visual image. This visual gets a B- according to the PAT model and information that is conveyed because it need more information, but does convey basic information and uses the PAT model for style.